When the iPhone first came out it was a game changer; we could finally have a real full web experience from a small hand held device and it was pure awesomeness. Others quickly followed suit with big players like Android and Blackberry using the same WebKit browser engine used on iOS devices to power their devices too. Then the iPad and other tablets came out giving us an even larger mobile experience that has trimmed time spent on traditional desktop computers substantially. Somewhere along the way some people have forgotten how amazing this breakthrough really was by taking our incredible mobile experience and substantially dumbing it down. Not everyone has got it wrong though, in fact some are delivering incredible mobile experiences, but for the rest, it’s time to stop serving less to mobile users.