Wow, only two days after my post “Xbox Live, what are we paying for? Could the tides change?” and the free arcade game I spoke of has been announced. Turns out it is a half decent title called Undertow, and it will be available next week. Here’s the official announcement.
While I don’t want to seem ungrateful, I think this is a pretty lame deal. This offer is obviously calculated to have the least impact on Microsoft. I am still amazed that people are defending Microsoft and saying that the people who complain are ungrateful. Since when does a customer have to be grateful for goods and services they have purchased? Since when do customers have to be grateful that their service works? If my new car breaks down for a week and the company that makes it takes a week to fix it and gives me a free tank of gas and a free tank of gas to everyone who has ever test driven the car, why would I be grateful? I still had a week without a car, and why are these other people getting free gas?
Which brings me to the second point, why are Silver members getting the same treatment? They pay nothing for the service that went down, and they don’t even play games online. Their gaming experience is still pretty much 100%. Gold players that usually go online can’t even play! Okay, maybe they should have some kind of compensation since some might have bought live games with extremely strict DRM rules and had a new Xbox 360, which would require them to be online to play the games they paid for. Don’t even get me started on the DRM.
Some people don’t even like Arcade games, most of them in my mind are boring compared to the full blown store games. Now why was this choice made? What people out there that are praising Microsoft probably don’t realize is that this was not done out of the good of Microsoft’s heart. Don’t be naive, Microsoft is a corporation and the last one they are looking out for is you. They want to look good with the least capital loss. The Xbox 360 is already a financial failure so far. I actually do understand this though, as an investor myself I expect a company to balance that fine line between the public relations and the bottom line.
My hunch is that this game was picked for a number of reasons, namely cost. Forums are littered with people saying they already bought this game. Microsoft has said these users can call support and they will sort things out. So basically my time is not important, I have all the time in the world to sit on a support line. How many will know this or even bother? I’m sure this was calculated, since this is a pretty big title and a lot of people probably already own it. The best offer would have been a refund for the horrid month of live service, or free gamer points. This would have upset a lot less people, but it would have cost them a hell of a lot more. With this title, arrangements were probably already made. It never would have sold to everyone using live, whereas points would have been equivalent to every gamer getting a free game.
Anyway, I think the thing that bothers me the most about this whole thing is the Microsoft fanboys. No doubt this game is better than a punch in the face, and even better than nothing, but stop acting like Microsoft cares so much about you. The corporation cares about their bottom line and salvaging their image, that’s it, and that’s all I would expect from any corporation.
I personally think Microsoft is walking a dangerous line with the constant outages, crazy DRM schemes, and constantly breaking hardware. As I post this, a friend of mine is getting ready to pack his 360 in a coffin and send it back to Microsoft due to the infamous red ring of death. As I have mentioned in the past, with a growing number of upcoming block buster titles, I think the PS3 is starting to look more and more like a serious contender, and I’m also no fan of Sony. The red ring of death is becoming a symbol of what the 360 is. It’s too bad, because there are a lot of fantastic games for this system.